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Spellcasters provided by the World Business Academy; A project of the EthicMark®, founded by Hazel Henderson, this video reveals how corporations and political candidates are using MRIs, EEGs, and other brain-scan technology to craft irresistible media messages designed to shift buying habits, political beliefs, and voting patterns. Individuals can sign the petion or companies take the pledge against neuromarketing at www.worldbusiness.org.